When social media sites became popular their intended purpose was to stay in touch with friends or to create friends anywhere in the world. As these sites became more popular their purpose grew and there are now over 9 million business using Facebook alone. With over 200+ social media sites, it’s almost impossible to pass up that kind of marketing for your business. They make it easy and user friendly to share photos, blogs, updates, and events. Sometimes we forget to maintain our appearances online but it is just as important as face-to-face interaction now. Here are five common mistakes we all make online:
Interaction- With all the status updates and photos to upload sometimes we don’t actually talk to anyone. It’s time to kick this bad habit. People love to see our updates, events, and fun photos! But by not communicating, eventually we will just be the update that gets skipped past. People need to be acknowledged and to feel apart of your business because they are! Without your clients there is no you!
Keep your personal life personal– If you are running a site for your business you need not mention topics unrelated to your business service. This includes personal finances, relationships, or anything stressful. Is this really how you want your business represented to first time clients? First impressions mean a lot so stick to a professional appearance.
Blog– Blogging is a way of commuincating practically whatever you please. A blog can be 5 sentences or 3 pages its all up to the blogger and how they are feeling. But not blogging for your business should be a serious crime! If you don’t do any social sites for your business you should consider blogging. You can keep people informed on what’s happening in your business but its not just a one line update or random thought. Like I said people like interaction and details. Blogging fills both of those needs.
Grammar– We have become a society that abbreviates when texting because we wish to spend more time doing something else or simply because it's easier. There is nothing wrong with this in the proper setting. Speaking of our phones they have made just about every app possible for them making it almost possible to do as much as you can on them as you could on a full computer. With all of the accessibility sometimes our lines get crossed. When you are representing your brand or company you have to remember to keep it professional. You wouldn’t want major opportunities to view your site and see: “Ck our new store @ apple and orange st. Gunna be awesome! LOL” This could mean losing that opportunity..
Where are you?– This is the first question asked when you go silent on your platforms. If they ask this question more than once you are well on your way to being replaced by another company who is keeping active. Are you trying to make it easy for your competition? When you’re hard to contact or locate, and keep up with, you get forgotten or replaced. Make sure you keep your platforms up to date and interactive to keep people coming back for more.
Make sure you think of your appearance online. It represents you, your company, and your product. It’s just as important as making sure your prepared for the day before you walk out the door. By letting social media do the walking, you can gain so much for your business. Just remember to keep it about business!